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Senior Targetologist
Negotiable
VietnamDa Nang
FullRemote
Work experience
2 years 10 months
Last work experience
Solea Beauty
Senior Meta Ads Specialist
2 years 10 months
About
About
Antony Ilin, Senior Meta Ads Specialist for Clinics, Aesthetic & Service Businesses | Meta & TikTok Ads
Based in Bangkok, Thailand
I am a performance marketer with 8+ years of experience launching and scaling lead generation campaigns for service-based businesses across the USA, Europe, UAE, Turkey, Asia.
Since 2017, I have worked independently with clinics, real estate companies, educational projects, wellness brands, tourism businesses, and local service companies, managing the full advertising cycle — from strategy and creative production to campaign optimization and reporting.
⚙️ Key strengths:
• International lead generation experience across multiple markets and audiences
• Deep expertise in Meta Ads and TikTok Ads
• Strong performance focus: CPL, lead quality, booked appointments, and sales conversion
• Experience with monthly advertising budgets up to $20k–30k
• Full-cycle campaign management including creatives, funnels, and testing
• Long-term client retention: several clients have worked with me continuously for 4+ years
💎 Selected results and niches:
✅ Cosmetology & Aesthetic Medicine
• Long-term partnerships with aesthetic clinics internationally
• Campaigns for IPL, Morpheus, LPG, facial and body treatments, weight-loss programs, and anti-aging services.
✅ Beauty & Wellness (USA, Europe, Russia, Kazakhstan).
• One of my strongest and longest-running niches
• 35+ projects for beauty salons, laser clinics, skincare centers, and wellness studios
• Consistent booked appointment campaigns starting from $2 CPL
• Long-term partnerships with clinics since 2019.
✅ Dentistry (USA, Europe, Russia).
• 20+ successful projects across dental clinics and dental tourism
• Campaigns for implants, veneers, cleaning, and restorative dentistry
• Appointment bookings with up to 40% conversion into sales
✅ Real Estate (UAE, Europe, Turkey, Kazakhstan, Russia)
• Lead generation for mid-market and premium real estate
• Managed monthly budgets of $20k–30k
• Average lead cost range: $5–10
✅ Plastic Surgery (USA, Russia)
• Campaigns for mammoplasty, rhinoplasty, body contouring, and cosmetic procedures
• CPL starting from $8
• Experience working with a well-known celebrity clinic
✅ Education & Courses (USA, Europe)
• 15+ projects for language schools, creative education, psychology, and remote profession training
Experience promoting courses associated with New York Film Academy
✅ Fitness & Sports
• Lead generation for yoga studios, stretching, martial arts, football academies, and coaching programs
➕ Additional experience:
✅ Tourism and travel agencies
✅ Mobile app installs
✅ E-commerce
✅ Interior design and furniture
✅ Legal services
✅ B2B consulting and lending
✅ Hospitality and entertainment businesses
🚀 In several projects, advertising performance generated enough inbound demand that clients expanded their sales teams to handle lead volume.
🔬 I create and manage advertising materials personally, allowing for faster testing, better creative consistency, and tighter control over campaign performance.
Portfolio and case studies:
📊 3 recent cases (USA, Italy, UAE):
https://drive.google.com/file/d/1n5t8pnhEi_jhkQoKxk8fDWOZ4AO-W-vR
🔎 Video case studies and workflow breakdowns:
https://www.youtube.com/@antonprotarget/videos
🎨 Advertising creatives and niche portfolio:
https://tinyurl.com/4c8kddup
Affiliate experience
E-commerce
Finance
Crypto
Dating
Search
Meta (Facebook)
TikTok
Tier-1
Tier-2
Tier-3
Work experience2 years 10 months
August 2023 - to date
(2 years 10 months)
Solea Beauty
Senior Meta Ads Specialist
Full-service advertising—from designing promotional materials to setting up advertising campaigns and reporting. Industry: Health, beauty, and cosmetology
Skills
figma
framer
Market and partner analysis
Website SEO optimization
Creating in-demand content
Creating a high-converting landing page
Creating a target audience profile
Creating a sales funnel
Skills in Creating Visual Content
Video Editing
Creating graphic design mockups
Creating animated videos
Adobe Photoshop
Web Design
Meta
Language proficiency
Advanced English
Native Russian
Employment
Employment
Full, Part-time, Project-based
Work format
Remote, Hybrid
Work schedule
Flexible, Shift
Relocation
Possible
Business trips
Business trips possible