Senior Product Manager

Leading content writing and customer communication strategy across digital banking products, creating texts for marketing campaigns, owning internal communications

Owning end-to-end C2C delivery flow and ensuring transparency across platform users; conducting discovery research, analyzing user behavior patterns, and launching product experiments to improve delivery experience; managing cross-functional collaboration between product, tech, and operations teams. Key Achievements: · Reduced order cancellations by 10% by implementing a dynamic status model that explained delivery stages in user-friendly format · Increased orders by 1.5% by launching deferred payments with three-week money-back guarantee, boosting trust for users with insufficient funds

Driving adoption of core banking products by aligning loyalty programs with user behavior; analyzing user data and implementing product optimizations; collaborating with marketing and tech teams on feature development. Key Achievements: · Grew monthly transactions per client by +1% through ML-driven cashback personalization · Expanded savings product penetration by +15% with redesigned main screen, surfacing more offers per user

Owning fintech platform for affiliate marketing and leading its growth across acquisition and activation funnels, translating millions of transactions into product decisions; conducting extensive discovery work through user tests, interviews, and analytics to identify growth opportunities; monitoring all product processes (design, development, analytics planning) and resolving issues proactively; tracking key metrics. Key Achievements: · Increased onboarding conversion by +11 percentage points through data-driven UX optimization of the funnel · Increased card order conversion by +20 percentage points through systematic funnel analysis and improvement · Built and scaled discovery-first product framework, reducing C-level review time by 12% and improving decision velocity