Senior Affiliate Manager

• Spearheaded the launch of a brand-new iGaming product in Tier-1 markets from zero - no existing affiliate base, no playbook - building the entire partner network and acquisition infrastructure from the ground up • Conducted extensive market research across target geos: regulatory landscapes, audience behavior, competitor positioning, and traffic supply to shape a viable go-to-market strategy • Drove the parallel launch of a second product in LATAM, adapting offers, creatives, and landing pages to local specifics and rapidly scaling acquisition • Identified, vetted, and onboarded top-performing traffic providers, negotiating deals across CPA, Fixed, RevShare, and Hybrid models to ensure sustainable unit economics • Diversified traffic mix across SEO, ASO, PPC, Facebook Ads, UAC, In-App, and social platforms, continuously testing new inventory and scaling winning creatives • Performed deep competitive analysis on an ongoing basis - tracking competitor offers, payout structures, and creative approaches - to maintain a strategic edge • Delivered granular performance reporting across Tier-1 and LATAM geos, translating data into actionable budget and campaign decisions • Operated with Affilka and Fireaff affiliate platforms for partner management, tracking, and attribution

• Managed monthly marketing budgets of up to $60,000, optimizing spend allocation across channels to ensure maximum efficiency in Turkey, Azerbaijan, and Iran • Independently set and monitored KPIs, achieving a sustained ROI of 70% through systematic campaign optimization and partner management • Launched and scaled campaigns across SEO, ASO, PPC, Facebook Ads, UAC, In-App, and DSP platforms, identifying top-performing channels per geo • Structured and negotiated partnership deals across Spend, Fixed, RevShare, Hybrid, and CPA models, balancing volume with profitability • Performed deep performance analysis using funnel metrics (EPC, eCPM, CR, LTV) and translated insights into actionable optimizations • Designed geo-specific acquisition strategies for Turkey, Azerbaijan, and Iran, adapting creatives and offers to local audiences • Cultivated long-term relationships with traffic providers, affiliates, and media partners, ensuring a reliable and scalable supply pipeline • Coordinated cross-department communication with product, creative, and analytics teams to align acquisition goals with business objectives • Contributed to the company's expertise in multi-channel acquisition and monetization strategies

• Sourced, onboarded, and managed affiliate partners end-to-end — from initial outreach and technical integration to ongoing performance optimization across Central Asia, the Caucasus, and CIS markets • Owned influencer-driven acquisition as the primary traffic channel: recruited and managed Telegram channel owners, Instagram and TikTok bloggers, Twitter influencers, and YouTube creators across Turkey, Azerbaijan, and Central Asia • Negotiated partnership terms and creative deliverables with influencers, optimizing formats and messaging to drive higher conversion rates • Operated under the RevShare model, configuring affiliate tracking tools and ensuring accurate attribution across all traffic sources • Scaled the partner network through sub-partnership strategies, systematically expanding reach and traffic volume • Executed competitor analysis and rapidly adapted campaign strategies, maintaining a competitive edge in fast-moving markets • Built internal reporting dashboards and delivered daily/weekly data-driven recommendations that informed budget reallocation and campaign scaling decisions • Prepared and distributed promo materials for partners, ensuring brand consistency and campaign alignment • Contributed to the company's internal knowledge base, documenting strategies, workflows, and best practices for the affiliate department