Middle Product Designer

— Main corporate website (stella-pro.ru): Designed layouts for the product catalog, pricing pages, and presentations. Result: Established a unified design system; delivered 25+ layouts to development; increased inquiries from corporate clients by 21% through improved navigation. — Corporate website (Stella Istanbul): Restructured the catalog architecture with a focus on international user scenarios. Result: Increased customer inquiries by 33% and average order value by 21%.

— Brand design system: Designed a visual system for packaging, labels, and digital channels. Result: Became the foundation for winning the “Brand of the Year” award for two consecutive years and unified communication across 4 showroom locations. — Marketplaces (Ozon, Wildberries, Yandex Market, Trendyol): Redesigned product cards for 200+ SKUs. Result: Increased CTR by 20% through improved visual hierarchy and reduced return rates by 12%. — B2B presentations: Developed a unified system of pricing materials and presentations for wholesale and retail clients. Result: Materials have been used for over 2 years, reducing the sales cycle from 30 to 15 days and increasing the number of closed deals.

— E-commerce franchise (landing pages): Designed UX/UI for launching new franchise направления. Result: Reduced time-to-market by 2 weeks through reusable architecture and components; created a scalable, system-based landing structure for faster rollout of future pages. — Product line (cordless screwdrivers, 30 SKUs): Optimized navigation and “quick selection” system for product characteristics. Result: Increased category CTR from 4.5% to 6.8% through improved visual hierarchy. — Jewelry (585 gold): Designed product infographics to increase trust in a high-emotion purchase category. Result: Improved CTR and perceived product value; ensured accurate size representation, reducing customer inquiries during the selection stage.